Minimum order value €19.90
"The gel is my personal favorite. It gives the hair hold without making it stiff - and the shine effect from mullein is simply unbeatable. I use it every day."
NEQI x THE BEAUTIFUL PEOPLE
The Stylist Edition
by Tom Hannemann
Expertise meets innovation
Professional hair-care expertise meets innovative care - for all hair types
The NEQI Stylist Edition was created where professional hairdressing expertise meets modern drugstore beauty. In collaboration with stylist and top content creator Tom Hannemann - known as THE.BEAUTIFUL.PEOPLE - NEQI has developed a compact, innovative portfolio of four hero products, formulated for all hair types and founded on more than 18 years of salon expertise.
With more than 715,000 Instagram followers, 890,000 TikTok fans, and 27.9 million likes, Tom Hannemann is one of the most influential hair stylists in the DACH region. The collaboration with NEQI is not a classic influencer deal - but genuine co-development based on real-world experience. Each product in the Stylist Edition was formulated based on his insights from professional hair-care work and addresses specific challenges faced by his community every day.
The result: four hero products that bring professional salon performance into everyday life - for salon-quality results that can be recreated at home.
"I wanted to create products that I would recommend to my own customers. Solutions that really work, not just look good.
Every formulation has a clear purpose."
– Tom Hannemann, @_the.beautiful.people
NEQI x @_the.beautiful.people Deep Cleansing Shampoo
Regular price
€12,95
NEQI x @_the.beautiful.people Multipurpose Leave-In Gel
Regular price
€12,95
The Stylist Edition features a carefully curated system of cleansing, scalp and moisture care, and styling.
NEQI x @_the.beautiful.people Leave-In Moisturizing Mist
Regular price
€12,95
NEQI x @_the.beautiful.people Scalp Care Treatment
Regular price
€12,95
NEQI x @_the.beautiful.people Stylist Edition Set
Regular price
€51,80
FAQ
Which products are included in the Stylist Edition?
The edition consists of a carefully curated system of four products:
1. Deep Cleansing Shampoo: Deep cleansing with salicylic acid that removes product buildup, sebum, and environmental impurities without disrupting the moisture balance. Suitable for all hair types, including sensitive scalps. Recommended for weekly use.
2. Scalp Care Treatment: Leave-in scalp care with postbiotics and plant extracts. Thanks to its special applicator, it can be applied directly to the scalp without weighing down the hair. Suitable for daily use.
3. Moisturizing Leave-in Mist: Moisturizing care with pure aloe vera juice, silicone technology, and botanical ingredients. Ideal after every hair wash for smooth, healthy-looking hair.
4. Multipurpose Leave-in Gel: Light hold without stiffness, with verbascum extract (mullein) for visible shine. Suitable for sleek hairstyles and defined curls.
What hair types are the products suitable for?
All four products in the Stylist Edition are formulated for all hair types - whether fine, thick, curly, color-treated, or damaged hair. The Deep Cleansing Shampoo is also specifically suitable for sensitive and irritated scalps. The Styling Gel is suitable both for sleek looks and for defining curls.
How do I integrate the 4 products into my hair routine?
The Stylist Edition is designed as a coordinated system:
Once a week: Use Deep Cleansing Shampoo for deep cleansing.
Daily: Apply Scalp Treatment directly to the scalp (leave-in, no rinsing required).
After every wash: Work Moisturizing Leave-in Mist into damp hair.
When styling: Multipurpose Leave-in Gel for hold and shine - for sleek looks or curl definition.
What is the NEQI x THE BEAUTIFUL PEOPLE Deep Cleansing Shampoo, and who is it suitable for?
The NEQI x THE BEAUTIFUL PEOPLE Deep Cleansing Shampoo is a deep-cleansing shampoo with salicylic acid, piroctone olamine, and Zinc PCA that gently removes buildup and excess sebum. It is suitable for all hair types - especially for people with dry, itchy, or flaky scalps seeking a thorough yet gentle cleanse.
What sets the NEQI x THE BEAUTIFUL PEOPLE Multipurpose Leave-In Gel apart from classic drugstore styling gels?
The NEQI x THE BEAUTIFUL PEOPLE Multipurpose Leave-In Gel is a hybrid product that combines styling gel and leave-in care in one. Unlike classic crunch gels, it provides flexible hold without stiffness or stickiness - thanks to VP/VA Copolymer for structure, Xanthan Gum for an even texture, and Sorbitol for a soft, conditioning styling feel. It is suitable as a curl gel, anti-frizz tool, finishing and definition product for all hair types.
